4th
edition

Digital Strategy & Innovation for Medical Affairs 2026

25 - 26 Feb 2026
Vienna | Physical | Online | Hybrid
In 2026, Medical Affairs isn’t just keeping pace with change—it’s defining it. Powered by digital innovation, real-world data, and AI-driven insights, the function is becoming a strategic force that shapes healthcare decisions and delivers measurable impact on patient outcomes. The Digital Strategy and Innovation for Medical Affairs 2026 conference brings together global leaders and visionaries to explore how to harness technology, embed patient perspectives, and navigate evolving regulatory landscapes. From accelerating evidence generation to aligning science with commercial strategy, discover the trends and tools that will set the standard for the next era of Medical Affairs.
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Topic Highlights

  • Unlocking the power of AI in Medical Affairs
  • Driving successful Digital Transformation in Medical Affairs : Key considerations, action-plan & implementation
  • Incorporating the Patient Voice into Medical Affairs Strategy and Innovation
  • Medical affairs: Making or breaking Launch Excellence
  • A Driver of Change for Medical Affairs: Real-World Data (RWD) and Real-World Evidence(RWE)
  • The Impact of Medical Affairs on Personalized Treatments and Patient Engagement
  • The role of Medical Affairs in advancing Digital Health and Therapeutics
  • Evolving Role of Medical Affairs in Health Technology Assessments (HTAs)
  • Omnichannel and the age of Personalization in Medical Affairs
  • Compliant KOL Engagement Strategies in the Digital Age – Key components, opportunities and challenges
  • Evolving Role of Medical Science Liaisons (MSLs)
  • Medical and Scientific Communication: Current Landscape and Future Trends
  • Collaborate to Innovate: Effective Cross-Functional Strategies in Pharma
  • Shifting towards Value-based Medical Affairs Excellence
  • Talent Management Strategies for Medical Affairs in Digital era
  • Mitigating Risk in Medical Affairs – Building a strong defence

Meet the experts

Pronovea has carefully assembled a speaker faculty of leading C-suite executives, directors, thinkers, and innovators to provide the blueprint for Medical Affairs in 2025. Join us for engaging case study presentations, panel discussions, roundtable discussions, interactive breakout sessions, and insights from leading cross-industry professionals from around the world.

Ron Weathermon Photo
Teva Pharmaceuticals Logo
Ron Weathermon

Teva Pharmaceuticals

Global Head of Innovation and Scientific Excellence

Kaja Zarakowska Photo
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Kaja Zarakowska

UCB

Head of Medical Diagnosis Innovation & Care Pathways

Olga Andreeva Photo
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Olga Andreeva

Novo Nordisk A/S

Global Medical Excellence Director

Vivek Mukhatyar Photo
Pfizer Logo
Vivek Mukhatyar

Pfizer

GenAI Medical Engagement Lead

Thomas Lanz Photo
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Thomas Lanz

Boehringer Ingelheim

Medical Affairs Performance Lead

Loucif Léo OUYAHIA Photo
Jazz Pharma Logo
Loucif Léo OUYAHIA

Jazz Pharma

Head Of Digital Healthcare

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takeaways and benefits

Pronovea provides an excellent opportunity to connect and reconnect. Our summits provide you with a way of building connections and forging partnerships, as a strong network is necessary for corporate success. We bring a valuable forum for a range of different functions, helping people to share ideas, make decisions, and build team relationships across industries.

what people say about us

Our relationships with our clients are the most important and valuable part of our work and what we stand for. As our clients come from Europe, USA, Middle East, Asia, and Africa, our conferences truly take place worldwide. Senior decision-makers from all over the world meet at our summits to discuss the biggest problems facing their industry and to find viable solutions.

We at pronovea provide the market's most interactive and high-quality corporate conferences. We deliver the banking, telecom, pharma, and technology industries access to the most progressive and advanced business expertise available anywhere on the globe in one place. In order to return to their organisations with new, constructive ideas on how to advance their businesses, our clients depend on us to offer this information.

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Specialist & Product Owner in Digitalization, Chat Bots & AI
Commerz Direktservice GmbH

I had a great experience at the PRONOVEA Summit in Vienna, where I held a presentation on Automation Strategies. It was inspiring to discuss with colleagues all over the world, that face the same challenges and go the extra mile in creating sustainable digitalization strategies.

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Head of Novartis
Novartis

I had the pleasure of speaking at the 2022 PRONOVEA Pharma Summit in beautiful Vienna and meeting amazing people. I am looking forward to next time.

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Global Customer Experience Advisor
SAP

I feel energized after having met and connected with several business leaders worldwide Pronovea Summit in Vienna! Thanks for allowing me to be part of this great event!

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Strategic Customer Insights Manager
TSB Bank

It was great to be a part of the Pronovea Summit. I heard some inspiring shares, and the passion for delivering customer-centric solutions via channels B2B and B2C is amazing. Looking forward to a positive future. Great job PRONOVEA.

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Customer Service & Digital Channel Management
Etisalat

Thank you, Pronovea and all the speakers at the event - I found every bit valuable!