3rd
edition

Digital Strategy & Innovation for Medical Affairs 2025

26 - 27 Feb 2025
Vienna | Physical | Online | Hybrid
The role of Medical Affairs has evolved from a primarily scientific support function to a dynamic, patient-centric, and data-driven discipline. With advancements in digital health, global expansion, and the emphasis on value-based care, Medical Affairs professionals now navigate a complex landscape, collaborating cross-functionally and advocating for evidence-based medicine. Join us as we continue to explore how to bridge the gap between science and commercial objectives and ensure that safe, effective, and patient-centered healthcare products remain paramount in an ever-changing healthcare environment.
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Topic Highlights

  • Emerging trends that will shape Medical Affairs over the coming decade
  • Next generation of Medical Affairs: Eclipsed by the coming era of patient-centric healthcare
  • A new era of influence: The Rise of KOL & DOL
  • The art of Medical Science Liaising (MSL): How is the canvas changing?
  • Revolutionizing global medical affairs through digital innovation
  • Leveraging the transformative potential of ChatGPT in Medical Affairs
  • Adoption of Metaverse Technology in Medical Affairs
  • The evolution of AR, VR & MR in Medical Affairs and Healthcare
  • Evolution or Revolution? - AI, NLP, ML & other emerging techs for Medical Affairs
  • Reinventing Medical Affairs in the era of Big Data & Analytics
  • Digital health & therapeutics: A road ahead of Medical Affairs
  • Unlocking the power of real-world evidence to pave the way for better patient outcomes
  • The emerging importance of HEOR in Medical Affairs
  • Silent (r)evolution in Medical Affairs through the power of partnerships & collaborations
  • Patient-Centric Medical Affairs: Empowering Healthcare through patient engagement
  • The Potential for Omnichannel Engagement In Medical Affairs
  • Ensuring Excellence: Navigating Compliance in Medical Affairs

Meet the experts

Pronovea has carefully assembled a speaker faculty of leading C-suite executives, directors, thinkers, and innovators to provide the blueprint for Medical Affairs in 2025. Join us for engaging case study presentations, panel discussions, roundtable discussions, interactive breakout sessions, and insights from leading cross-industry professionals from around the world.

Gunnar Philipp Photo
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Gunnar Philipp

CSL Behring

Senior Director Medical Affairs

Julian Perez Ronco Photo
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Julian Perez Ronco

GSK

VP, Global Medical Head Hematology

Piotr R. Wlodarczyk Photo
Astellas Pharma Logo
Piotr R. Wlodarczyk

Astellas Pharma

Executive Medical Director

Michael Zaiac Photo
Daiichi Sankyo Europe GmbH Logo
Michael Zaiac

Daiichi Sankyo Europe GmbH

Head, Medical Affairs, Oncology Europe and Canada

Catarina Santos Photo
Novartis Pharma AG Logo
Catarina Santos

Novartis Pharma AG

Executive Director, Launch Medical IM Europe

Sandra Casiano Photo
Sanofi Genzyme Logo
Sandra Casiano

Sanofi Genzyme

Senior Global Medical Director

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takeaways and benefits

Pronovea provides an excellent opportunity to connect and reconnect. Our summits provide you with a way of building connections and forging partnerships, as a strong network is necessary for corporate success. We bring a valuable forum for a range of different functions, helping people to share ideas, make decisions, and build team relationships across industries.

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We at pronovea provide the market's most interactive and high-quality corporate conferences. We deliver the banking, telecom, pharma, and technology industries access to the most progressive and advanced business expertise available anywhere on the globe in one place. In order to return to their organisations with new, constructive ideas on how to advance their businesses, our clients depend on us to offer this information.

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Specialist & Product Owner in Digitalization, Chat Bots & AI
Commerz Direktservice GmbH

I had a great experience at the PRONOVEA Summit in Vienna, where I held a presentation on Automation Strategies. It was inspiring to discuss with colleagues all over the world, that face the same challenges and go the extra mile in creating sustainable digitalization strategies.

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Head of Novartis
Novartis

I had the pleasure of speaking at the 2022 PRONOVEA Pharma Summit in beautiful Vienna and meeting amazing people. I am looking forward to next time.

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Global Customer Experience Advisor
SAP

I feel energized after having met and connected with several business leaders worldwide Pronovea Summit in Vienna! Thanks for allowing me to be part of this great event!

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Strategic Customer Insights Manager
TSB Bank

It was great to be a part of the Pronovea Summit. I heard some inspiring shares, and the passion for delivering customer-centric solutions via channels B2B and B2C is amazing. Looking forward to a positive future. Great job PRONOVEA.

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Customer Service & Digital Channel Management
Etisalat

Thank you, Pronovea and all the speakers at the event - I found every bit valuable!