Gunnar Philipp
CSL Behring
Senior Director Medical Affairs
AI in Disease Awareness programs - opportunities and pitfalls
- AI screening in rare diseases - small incidences and big data
- AI screening and data protection - do they go together?
- Ethical dilemma in AI screening: The right not to know versus the obligation to know a diagnosis
Julian Perez Ronco
GSK
VP, Global Medical Head Hematology
Designing the Medical Affairs Customer Engagement Model of tomorrow through Digital capabilities
- Future of Digital in Medical communication – Personalization, Virtual Conferences, Voice activated technologies etc.
- Establishing Social Media presence: Engage with Digital Thought Leaders, inform your medical engagement plans & digital medical communication
- Embracing innovative engagement methods: Video Conferences, Web Chats and Chatbots, Self-Service Web Portals and Mobile Apps, Scientific Education Programs, Engaging Digital Opinion Leaders, Creating Content Hubs etc
Piotr R. Wlodarczyk
Astellas Pharma
Executive Medical Director
The Future of Medical Affairs: Equal footing with R&D and Commercial
- In the past- supporting function
- Currently - at the transition
- In forthcoming future - strategic partner
- Examples from recent launches
- Barriers during transformations and drivers for development
Michael Zaiac
Daiichi Sankyo Europe GmbH
Head, Medical Affairs, Oncology Europe and Canada
Reinventing Medical Affairs in the era of Big Data & Analytics
- Leveraging the power of data and technology for improving outcomes, advancing patient care & driving innovation
- Integration of data-driven strategies into Medical Affairs - not just a trend but a necessity in today's complex healthcare landscape
- Building a data & analytics strategy roadmap to enhance efficiency and outcomes: Governance, quality, storage, standardization and advanced analytics
Catarina Santos
Novartis Pharma AG
Executive Director, Launch Medical IM Europe
Increasing role of Medical Affairs in driving product launch strategy
- Medical Affairs in the Driver’s Seat for Launch Excellence
- Leveraging data-driven insights and experience to optimize launch support strategies
- Future avenues and key challenges for launch excellence
Sandra Casiano
Sanofi Genzyme
Senior Global Medical Director
Next generation of Medical Affairs - eclipsed by the coming era of patient-centric healthcare
- Advancing Medical Affairs to be a Value Based Strategic Partner
- Embracing Digital Technologies and Patient-Centred Care
- Navigating AI, omnichannel, and digital health
Attila Horváth
Sanofi
CE Medical Head General Medicine
Leading Medical Transformation: Adapting and Thriving in the Digital Healthcare Ecosystem
- Adapting to Digital Transformation in Healthcare
- Effective Omnichannel Communication Strategies
- Empowering Medical Professionals through Data and Engagement
- Leveraging Digital Tools for Medical Affairs
The role of Medical Affairs has evolved from a primarily scientific support function to a dynamic, patient-centric, and data-driven discipline. With advancements in digital health, global expansion, and the emphasis on value-based care, Medical Affairs professionals now navigate a complex landscape, collaborating cross-functionally and advocating for evidence-based medicine. Join us as we continue to explore how to bridge the gap between science and commercial objectives and ensure that safe, effective, and patient-centered healthcare products remain paramount in an ever-changing healthcare environment.