Pronovea


5th Edition

Digital Strategy & Innovation
for Medical Affairs Summit 2027

Shaping Medical Affairs 2030 Through AI & Innovation

 

Vienna, Austria.

24 - 25, February 2027

Global Conference, Expo & Networking Hub

Event Overview

Digital Strategy & Innovation for Medical Affairs 2027

The Digital Strategy & Innovation for Medical Affairs 2027 brings together senior Medical Affairs leaders, Medical Directors, Medical Strategy executives, Medical Science Liaisons, Medical Information, Digital Innovation, Real-World Evidence, Medical Communications and other professionals shaping the future of Medical Affairs.

Over two days, delegates will explore how Artificial Intelligence, Agentic AI, real-world evidence, digital health, precision engagement, patient co-creation, cybersecurity and data-driven intelligence are transforming Medical Affairs and its role within the wider enterprise.

The summit focuses on strategic discussions, practical insights, emerging technologies, transformation strategies and networking among senior decision makers, with a strong emphasis on AI governance, cross-functional collaboration, measurable outcomes, future talent models and building a roadmap for Medical Affairs 2030.

Request the agenda
Overview Image

50+

Expert Speakers

2

Actionable Days

300+

Senior Attendees

Key Themes to Be Discussed

The Conversations Shaping the Future of HR

01

Medical Affairs as a Strategic Leader

Explore how Medical Affairs is evolving from a reactive, request-driven function into a central driver of enterprise strategy, scientific intelligence and patient outcomes.

02

Agentic AI & the Future of Medical Affairs

Examine how autonomous AI agents are transforming MSL workflows, medical information, scientific engagement and evidence generation, while addressing governance and human oversight.

03

Real-World Evidence & AI-Powered Insights

Discover how AI, large language models and agent-assisted analytics can accelerate literature synthesis, evidence mapping and real-world data interpretation without compromising methodological and regulatory rigour.

04

Precision Engagement, Digital Health & Patient Co-Creation

Explore hyper-personalised scientific engagement, digital health partnerships and the shift from passive patient listening towards patient co-creation in evidence generation and educational initiatives.

05

AI Governance, Cybersecurity & Data Integrity

Address the challenges of scaling AI across Medical Affairs, including shadow AI, explainability, audit trails, compliance, cybersecurity and the integrity of AI-generated scientific content.

06

The Future Medical Affairs Organisation & Measuring Value

Understand the talent, capabilities, cross-functional collaboration and outcome-linked measurement needed to build an AI-augmented Medical Affairs function and demonstrate the value of digital investment.

Who Will You Meet?

Network with senior Medical Affairs leaders and decision-makers shaping the future of scientific engagement, digital innovation and enterprise intelligence, including:

Medical Directors & Medical Affairs Leaders
Medical Strategy & Medical Management Leaders
Medical Science Liaisons (MSLs) & MSL Coordinators
Medical Information & Scientific Communication Leaders
Digital Innovation & Medical Digital Capability Leaders
Real-World Evidence, Data Generation & Real-World Analytics Experts
Medical Education & Publications Leaders
Clinical & Scientific Affairs Professionals
Regulatory Affairs & Corporate Compliance Leaders
HEOR, Patient Services & Patient Support Solutions Leaders
Digital Health, Device Technology & Research Collaboration Leaders
C-Level Executives, GMs, Senior/Global Vice Presidents, Senior Directors & Heads of Departments
Why attend our conference?

Unlock Opportunities, Insights, and Connections That Matter

Gain actionable insights

into Agentic AI, real-world evidence, digital health, precision engagement and the evolving Medical Affairs operating model.

Learn from industry leaders

through strategic discussions and expert panels focused on practical challenges in AI adoption, governance, scientific engagement and digital transformation.

Stay ahead of emerging trends

shaping Medical Affairs, including enterprise intelligence, patient co-creation, conversational AI, cybersecurity and the 2030 talent model.

Explore strategies to demonstrate value

by moving beyond activity-based KPIs towards outcome-linked measurement of digital Medical Affairs investment.

Build meaningful connections

with senior Medical Affairs, digital innovation, RWE, scientific communication, regulatory, compliance and other decision-makers shaping the future of the function.

Companies That Attend

Trusted by Industry Leaders Worldwide

Join a prestigious network of global companies that regularly participate, collaborate, and drive meaningful change at our conferences.

Saudi_Aramco
Emirates_Group
Qatar_Airways
ADNOC
Etisalat
STC
QNB_Group
First_Abu_Dhabi_Bank
Emirates_NBD
Saudi_National_Bank
Saudi_Aramco
Emirates_Group
Qatar_Airways
ADNOC
Etisalat
STC
QNB_Group
First_Abu_Dhabi_Bank
Emirates_NBD
Saudi_National_Bank
DPWorld
SABIC
MajidAlFuttaim
Al_Futtaim_Group
Emirates_Global_Aluminium
Mubadala
neom
Ooredoo
Careem
Talabat
DPWorld
DPWorld
SABIC
MajidAlFuttaim
Al_Futtaim_Group
Emirates_Global_Aluminium
Mubadala
neom
Ooredoo
Careem
Talabat
DPWorld
speakers

Learn from the Medical Affairs visionaries

Learn from the Medical Affairs leaders, digital innovators and transformation experts shaping the future of scientific engagement, AI adoption, real-world evidence and digital strategy.

Chhavee Bahri

Chhavee Bahri

Vice President HR Strategy, Transformation & Digital

Hamood Rashdi

Hamood Rashdi

Head of Workforce & Organisation Design

Harjeet Khanduja

Harjeet Khanduja

Senior Vice President Human Resources

Gaurav Warman

Gaurav Warman

Head HR & L&D

Mohammed Al-Riyami

Mohammed Al-Riyami

General Manager Talent & Capability

Akbar Khan

Akbar Khan

Head of Learning, Employee Experience and Talent Management

Mutlu Numan Zumrut

Mutlu Numan Zumrut

Executive HR Leader METCIS, Africa & Western Europe

Haitham Akl

Haitham Akl

Executive Director‑ People and Organization Human Resources

Charmaine Klima

Charmaine Klima

Vice President Human Capital

Nitin Bansal

Nitin Bansal

Associate Vice President, Senior Learning Partner International

Sanaa Ahmed

Sanaa Ahmed

Talent Acquisition Director Middle East North Africa

Sarra Albreiki

Sarra Albreiki

Vice President, Group Education & Scholarship Affairs

Sabil Abdulla

Sabil Abdulla

Vice President Talent Management

Mostafa Bakry

Mostafa Bakry

Senior Director, Global HR

Ahmed Fathy

Ahmed Fathy

Sr. Director People Experience and Operations

Secure Your Place

What the delegate pass gets you

Register Now

Full access to all conference sessions across both days

Attendance for all keynote presentations, case studies, and panel discussions

Conference documentation and presentation materials (Based on speaker approval)

Networking opportunities with industry peers, speakers, and solution providers

Refreshments and lunch during conference hours

Access to the exhibition and partner showcase area

Certificate

Our Sponsors

Meet the Solution Innovators

We are supported by curated leading solution providers, technology innovators and digital health partners at the forefront of Medical Affairs transformation, with solutions and capabilities directly relevant to the conference themes and audience.

Vienna, Austria

Digital Strategy & Innovation for Medical Affairs Summit 2027

Experience Digital Strategy & Innovation for Medical Affairs 2027 in Vienna, Austria, as senior Medical Affairs and digital innovation leaders come together for two days of strategic discussions, emerging technology insights and high-impact professional networking. The Vienna setting provides the backdrop for conversations around AI, digital transformation, scientific engagement, real-world evidence and the future of Medical Affairs through 2030.

View on Google Maps