Digital Strategy & Innovation for Medical Affairs 2024

21 - 22 Feb 2024
Vienna | Physical | Online | Hybrid
The role of Medical Affairs has evolved from a primarily scientific support function to a dynamic, patient-centric, and data-driven discipline. With advancements in digital health, global expansion, and the emphasis on value-based care, Medical Affairs professionals now navigate a complex landscape, collaborating cross-functionally and advocating for evidence-based medicine. Join us as we continue to explore how to bridge the gap between science and commercial objectives and ensure that safe, effective, and patient-centered healthcare products remain paramount in an ever-changing healthcare environment.

Topic Highlights

  • Evolving Role of Medical Affairs: Where We’ve Been and Where We’re Going
  • Medical Affairs – The Heart of a Data-Driven, Patient-Centric Pharma
  • Digital Transformation in Medical Affairs - Current Practices, Emerging Trends, And Future Capabilities
  • AI & ChatGPT For a Smarter Customer Engagement in Pharma
  • The Growing Demand for Data and Analytics in Medical Affairs
  • Creating Value from Next-Generation Real-World Evidence
  • Cross-functional Collaboration: Winning Strategies for Medical-Commercial Success
  • Medical Affairs’ Next Frontier – Unlocking Omnichannel Engagement
  • What Role Medical Affairs Will Play in Advancing Health Equity and Clinic Trial Diversity?
  • How Medical Affairs Can Accelerate Value Creation?

Meet the experts

Pronovea has carefully assembled a speaker faculty of leading C-suite executives, directors, thinkers, and innovators to provide the blueprint for Medical Affairs in 2024. Join us for engaging case study presentations, panel discussions, roundtable discussions, interactive breakout sessions, and insights from leading cross-industry professionals from around the world.

Sarah Clark Photo
Novo Nordisk Logo
Sarah Clark

Novo Nordisk

Head of medical excellence and operations, rare disease

Attila Horváth Photo
Sanofi Logo
Attila Horváth


Head of GenMed CE Medical

Barbara Pelgrims Photo
UCB Logo
Barbara Pelgrims


Global Head Of Integrated Communication Strategy, Medical Affairs.

Łukasz Hak Photo
The Janssen Pharmaceutical Companies of Johnson & Johnson Logo
Łukasz Hak

The Janssen Pharmaceutical Companies of Johnson & Johnson

Medical Director, Poland

Shaantanu Donde Photo
Viatris Logo
Shaantanu Donde


Head of Portfolio Management Team - Medical Affairs (Developed Markets)

Veronika Schweighart Photo
Climedo Logo
Veronika Schweighart


Co-Founder and COO

takeaways and benefits

Pronovea provides an excellent opportunity to connect and reconnect. Our summits provide you with a way of building connections and forging partnerships, as a strong network is necessary for corporate success. We bring a valuable forum for a range of different functions, helping people to share ideas, make decisions, and build team relationships across industries.

what people say about us

Our relationships with our clients are the most important and valuable part of our work and what we stand for. As our clients come from Europe, USA, Middle East, Asia, and Africa, our conferences truly take place worldwide. Senior decision-makers from all over the world meet at our summits to discuss the biggest problems facing their industry and to find viable solutions.

We at pronovea provide the market's most interactive and high-quality corporate conferences. We deliver the banking, telecom, pharma, and technology industries access to the most progressive and advanced business expertise available anywhere on the globe in one place. In order to return to their organisations with new, constructive ideas on how to advance their businesses, our clients depend on us to offer this information.