Sarah Clark
Biogen
Head of Medical Affairs and Operations, Digital Health
Digital Health - an exciting opportunity for Medical Affairs
- Digitalization of healthcare continues to offer opportunities to change how pharmaceutical companies are engaging with the community.
- Co-creation of innovative digital solutions requires a deep understanding of patient journeys, care pathways, and deep partnership with the future users of the solution (e.g., healthcare professionals and patients).
- Implementation of advanced technologies requires teams with the understanding and communication skills to engage healthcare professionals.
- Medical Affairs is well positioned to take a leadership role in these activities, building on their core competencies to evolve the way we work.
Attila Horváth
Sanofi
Head of GenMed CE Medical
Meet the Millennial HCPs - How to Win in The Era of:
- New challenges for Pharma
- Environment shift
- Millennial HCPs
- Informed consumers
- Still restricted compliance environment
Barbara Pelgrims
UCB
Global Head Of Integrated Communication Strategy, Medical Affairs.
Integrated Communication Strategy or the Power of Consistency
- How can we maximize the impact of our communication with external stakeholders?
- What if the key to achieving this lies in significantly increasing consistency across the board?
- How can we reach that goal, and how can digital transformation support the necessary change management?
Łukasz Hak
The Janssen Pharmaceutical Companies of Johnson & Johnson
Medical Director, Poland
Revitalizing Medical Affairs: Unleashing the Power of a Forward-Thinking Organization to Drive Value Creation
- Shaping responsibilities: Evolving from MSL to Medical Manager roles
- Cultivating long-lasting motivation: Strategies for building a motivated team
- Ensuring sustainability of medical communication practices
- Driving patient-centricity: Strategies for putting patients at the forefront
- Balancing science and data dissemination for effective medical affairs
Shaantanu Donde
Viatris
Head of Portfolio Management Team - Medical Affairs (Developed Markets)
Digital Transformation in Medical Affairs
- What does digital transformation entail for medical affairs?
- How the transformation is helping to become more customer-centric and linked to patient-centricity?
- Examples/case studies to explain how we are implementing it
Gerald Panday
Leo Pharma
Global Medical Head Thrombosis Franchise & Regional Medical Head EUCAN
The Changing Role of Medical Affairs in A Rapidly Changing Healthcare Environment
- Transitioning medical from reactive to strategic
- Measuring the performance of medical affairs demonstrating the impact, value, and effectiveness of medical
- How digital and AI can be of added value?
The role of Medical Affairs has evolved from a primarily scientific support function to a dynamic, patient-centric, and data-driven discipline. With advancements in digital health, global expansion, and the emphasis on value-based care, Medical Affairs professionals now navigate a complex landscape, collaborating cross-functionally and advocating for evidence-based medicine. Join us as we continue to explore how to bridge the gap between science and commercial objectives and ensure that safe, effective, and patient-centered healthcare products remain paramount in an ever-changing healthcare environment.